Event organizers and local businesses are predicting a significant increase in bike week attendees this year.
Obviously, the economy is a strong factor. But there's been a more aggressive marketing effort this year as well. To find out just how everyone, including City of Myrtle Beach officials, expects the rally to compare to recent years, you should read Dawn Bryant's article in The Sun News. Check it out.
WMBF also has a piece on everyone getting ready for the rally. Read that here.
What's going on during Bike Week? We've got an idea.