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May 2014, Charleston, SC – Viamark Advertising announced today that media and advertising pro Doug Kifer will head up its newest franchise office in Charleston, SC.
Doug began his marketing career 15 years ago for an outdoor advertising company in the Philadelphia, PA market. After moving back to the Charleston area 10 years ago Doug began as a Sales Executive with the Post and Courier (P&C). He became the Sales Manager for the Niche Division of the P&C handling all the magazines and supplements.
“Doug’s unique experience, along with Viamark’s tools and resources, offers a fresh approach to businesses starving for effective, yet cost-attainable campaigns,” said Viamark’s Director of Franchising and Co-Founder Glenn Anderson. “That’s something for which Viamark has developed a well-earned reputation over the years.”
Charleston, SC, is Viamark Advertising’s 13th franchise office. The agency handles more than 200 accounts from Florida to Massachusetts and specializes in strategic media buying, and creative services, including radio, television, print, outdoor, and digital. Some of Viamark’s core industries include automotive, healthcare, pharmaceutical, education, restaurant, retail and real estate.
As a new franchise owner, Kifer is excited to get started. “The Viamark training program is excellent. All the sales tools, systems and continued support provided me the ability to jump right in and meet new clients. My knowledge of the Charleston market, personal relationships and the Viamark way will help our clients grow their business, because we make local adverting work,” says Kifer
“Recruiting outstanding talent and experience is what makes Viamark’s model so successful. Doug is a prime example of this, and a valuable asset to any business that partners with him,” said Anderson. “We’re very excited that Charleston, SC, is now part of our growing list of east coast markets.”
Viamark Advertising franchisee candidates should have five plus years media sales and/or management experience or five plus years ad agency experience in account management and/or business development. Other helpful attributes and background include local market knowledge and contacts, creative and strategic thinking, composed and capable of managing multiple tasks at once, positive and outgoing.