The Legal Marketing Association Southeastern Chapter, Charleston City Group, will host an educational luncheon at Halls Chophouse at 434 King Street, on November 15, 2012 from noon to 1:30 p.m. Tea Hoffmann, Chief Strategy Officer for Parker Poe, will present on the advantages of running a law firm like a business, rather than as a traditional law firm. Hoffman will demonstrate the various ways law firms can better function as a business and the profound impact that can have on the overall success and profitability of the firm.
The presentation is open to all interested professionals and is directed towards attorneys, managing partners, CFO's or accounting staff, business development and marketing professionals, and office administrators. Attorneys who attend should be eligible to receive one CLE credit through the South Carolina Bar, (approval pending). The cost is $30 members / $40 non-members. Parking will be validated for those parking at one of the city parking garages near King and Calhoun, between Mary and John Streets or at Meeting and John Streets.
Prior to joining Parker Poe earlier this year, Hoffman was the Chief Business Development Officer at Baker Donelson Bearman Caldwell & Berkowitz, a 600-lawyer international firm based in Nashville, TN.
Hoffman frequently lectures on topics from using data to develop a law practice to creating life-long client relationships. Her seminar “Focus on Client Development” was the most viewed online seminar in the U.S. for more than 20 weeks. In addition, Hoffmann is a professional coach and a certified Franklin Covey ™trainer. She provides legal coaching on a variety of subjects from business development techniques to time management skills and leads the Franklin Covey Focus class to law firms nationwide. She is also the author of The Proactive Practice, which is in its second printing.
The Legal Marketing Association (LMA) is a 25-year-old not-for-profit professional organization that serves the needs and maintains the professional standards of the men and women involved in marketing, business development, client service and communications within the legal profession. LMA also serves as a resource for practicing attorneys and law firm leaders looking to develop their practices and gain competitive advantage. The Southeastern Chapter serves nine states: Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina and Tennessee. Learn more at www.legalmarketingassociation.org.